Pillar 01
The close
Belief before the ask
We install one selling method across the team and coach it on your real calls. Close rates move when reps stop asking before the buyer believes.
AI-led growth advisory
You have the demand
We turn it into profit.
Your brand already brings in deal flow. Your team is leaking it. We fix the close, the people and the AI, and we measure it in close rate.
The problem
Leads are not your problem
Lead generation doesn't fix a sales problem. It exposes one.
You have tried the courses, the consultants and every tool in the box. Some of it helped. None of it added a zero to your revenue.
- 01
"My reps can't close."
- 02
"I'm still the one doing the sale."
- 03
"I can't hire people who can sell."
- 04
"My team is unmotivated."
- 05
"I'm not finding a way to use AI that actually makes money."
What we are not
No course. No theory. Action in 30 days.
Most growth help is education without action. More videos, more frameworks, more meetings about the meeting. The company stays exactly where it was.
We work inside your business. Every client leaves the first session with what to fix in the next 30 days, and we stay to make sure it gets fixed.
We are not zero to one. You already built something people want. We move it into growth mode.
The approach
The close. The people. The AI.
Three things decide how much of your deal flow turns into profit. We work on all three at once.
Pillar 02
The people
A team that can carry the number
We run your sales meetings, find out if you have a talent problem or a process problem, and get you a closer within 90 days if you need one.
Pillar 03
The AI
AI on every seat
AI makes money when it is driven down to the edge of your company. We set it up properly for sales, operations, finance and you, then build each person's first workflow.
The method
Belief before the ask
The sale doesn't start when you ask. It starts when they believe what you believe.
Most reps ask too early, or never ask at all. This is the seven-step method we teach and coach, call by call.
- 01
Verify the problem.Make sure they actually have one worth solving.
- 02
Make it clear.They can name the problem and what they want instead.
- 03
Get belief agreement.They agree your way of solving it is the right way.
- 04
Present, then be quiet.Make the offer and let them answer.
- 05
Assume the close.This is where the real objections show up.
- 06
Have the honest conversation.Talk through what is really in the way.
- 07
Move them into momentum.Without it, they fear failing with you more than staying stuck, and they lose twice.
The AI, in practice
Not AI 101
We don't hand your team a list of prompts. We set AI up properly, one person at a time, so their use compounds on its own.
- 01
Set it up right.Project structure, a business brain with your offers and your method, and skills that match how each person works.
- 02
Build the first workflow.One real job, done faster, on day one. That is when people start asking what else it can do.
- 03
Let it compound.Sales, operations, finance and the CEO each grow their own use, on a foundation that holds.
Prompt
Here is the transcript of my sales call with Jordan, who runs a video production agency.
Grade it against our Belief Before the Ask steps. Tell me where belief agreement happened or did not, whether I asked for the order, and how I handled the first objection.
Give me three fixes for the next call. Plain language.
AI output
Belief agreement: not reached. Jordan named the problem (slow follow-up on inbound leads) but never agreed that fixing the sales process comes before buying more ads.
The ask: made at minute 31, before step 3. Jordan answered with "send me something."
Fix 1: before you present, ask "If follow-up were fixed, would more leads still be your top priority?"
Pricing
Pricing in the open
No discovery call to find out what it costs. Here is every number.
Start here
Growth Audit
A focused review of your sales team, your process and how you use AI. Is it a talent problem or a process problem?
- What to fix in the next 30 days
- What needs longer change management
- A straight answer on fit
Core engagement
Growth Sprint
30 to 90 days on the one problem costing you the most. Flat fee, scoped from the audit.
- Belief Before the Ask, installed and coached on real calls
- Sales meetings run, team effectiveness up
- AI set up on every seat, first workflows built
Ongoing
Fractional Sales Leadership
After the Sprint, keep Dez as your sales leader. Meetings, coaching, pipeline reviews and new AI workflows as you grow.
- Month to month, no lock-in
- Performance bonus tied to an agreed revenue milestone
- Bonus terms written down before we start
Add-on
Closer Placement
When the audit shows a talent gap, we recruit and place a closer within 90 days.
- Role built around your offer
- Interviewed and tested by a closer
- Onboarded into the method
We take three to five clients at a time, so there is sometimes a short wait to start a Sprint.
Who it is for
Built for companies with deal flow
High-ticket businesses doing $1M or more a year, selling to sophisticated buyers.
A good fit
- You sell something that costs thousands: an investment product, a premium service, a high-ticket program or an agency retainer.
- Leads come in every month from your brand, content or marketing.
- One or two reps, or you are still the one closing.
- You want action this month, not another framework.
Probably not a fit
- No steady deal flow yet. We are not a lead generation agency.
- Revenue under $20,000 a month.
- Looking for a course, a group or a community.
- Not ready to act on the 30-day plan.
Who you work with
We trained sales floors before we trained models
CXO Republic is Desmond Dixon's advisory firm. You work with Dez directly.
Since 2020, Dez has built more than 43 sales teams through CXO Republic: auditing the team and the process, hiring the people, and running the sales meetings as a fractional sales leader.
Before that he was Head of Sales at SanityDesk and built a multimillion dollar book of business in outside sales at WESCO Distribution. Today he also runs an AI-powered growth agency, which is where the AI half of this work comes from.
Sales team count: CXO Republic engagements, 2020 to 2026.
Desmond DixonFounder, CXO Republic
Questions
Before you book
What is CXO Republic?
An AI-led growth advisory firm for high-ticket companies that already have demand. We fix the close, the people and the AI, so more of the deal flow you already earn turns into profit.
Why does the audit cost $150?
Because free calls attract people who are curious, not people who are ready. $150 means you show up with your numbers and we show up prepared. You leave with what to fix in the next 30 days, whether or not you hire us.
Do you generate leads?
No. We work with companies that already have deal flow. If you need demand first, we are not the right fit yet, and we will tell you so in the audit.
How is this different from a course or a consultant?
Courses teach and leave. We run your sales meetings, coach your reps on real calls and build the AI workflows with your people. The work happens inside your business, starting in the first 30 days.
Does my team need to be technical for the AI part?
No. We set AI up for each person around the work they already do, then build their first workflow with them. If they can write a good email, they can do this.
How does the performance bonus work?
On the monthly retainer, we agree a revenue milestone and a bonus in writing before we start. If we hit it, the bonus is paid. If we don't, you pay only the retainer.
How many clients do you take?
Three to five at a time. Dez works with every client directly, so the number stays small on purpose.
Next step
Book a Growth Audit
$150. You leave knowing what to fix in the next 30 days.