Pillar 01
The process
Out of your head, onto paper
We turn how you sell into one repeatable process built on Belief Before the Ask, then coach it on your team's real calls.
Fractional sales leadership
Build a sales team that closes without you
You have the demand. We turn it into profit.
Your brand already brings in deal flow, and you are still the one closing it. We build the process, coach and hire the team, and move the sale off your calendar. We measure it in close rate.
The problem
Leads are not your problem
Lead generation doesn't fix a sales problem. It exposes one.
You have tried the courses, the consultants and every tool in the box. Some of it helped. None of it added a zero to your revenue.
- 01
"My reps can't close."
- 02
"I'm still the one doing the sale."
- 03
"I can't hire people who can sell."
- 04
"My team is unmotivated."
- 05
"I'm not finding a way to use AI that actually makes money."
What we are not
No course. No theory. Action in 30 days.
Most growth help is education without action. More videos, more frameworks, more meetings about the meeting. The company stays exactly where it was.
We work inside your business. Every client leaves the first session with what to fix in the next 30 days, and we stay to make sure it gets fixed.
We are not zero to one. You already built something people want. We move it into growth mode.
The approach
The process. The team. The handoff.
If the sale needs you, you don't have a sales team. You have a job. Here is how we change that.
Pillar 02
The team
A team that can carry the number
We run your sales meetings, find out if you have a talent problem or a process problem, and get you a closer within 90 days if you need one.
Pillar 03
The handoff
Off your calendar
We move deals off your calendar in stages, starting with the ones your team can already close, until the sale runs without you.
The method
Belief before the ask
The sale doesn't start when you ask. It starts when they believe what you believe.
Most reps ask too early, or never ask at all. This is the seven-step method we teach and coach, call by call.
- 01
Verify the problem.Make sure they actually have one worth solving.
- 02
Make it clear.They can name the problem and what they want instead.
- 03
Get belief agreement.They agree your way of solving it is the right way.
- 04
Present, then be quiet.Make the offer and let them answer.
- 05
Assume the close.This is where the real objections show up.
- 06
Have the honest conversation.Talk through what is really in the way.
- 07
Move them into momentum.Without it, they fear failing with you more than staying stuck, and they lose twice.
Sales AI, in practice
Not AI 101
We don't hand your reps a list of prompts. We give them AI that coaches every call against your process, so it holds when you are not in the room.
- 01
Prep the call.Who the buyer is, what they believe, and the question to ask first.
- 02
Grade the call.Every call scored against the process, with three fixes for the next one.
- 03
Close the loop.Follow-up written the same day, so no deal goes cold.
Prompt
Here is the transcript of my sales call with Jordan, who runs a video production agency.
Grade it against our Belief Before the Ask steps. Tell me where belief agreement happened or did not, whether I asked for the order, and how I handled the first objection.
Give me three fixes for the next call. Plain language.
AI output
Belief agreement: not reached. Jordan named the problem (slow follow-up on inbound leads) but never agreed that fixing the sales process comes before buying more ads.
The ask: made at minute 31, before step 3. Jordan answered with "send me something."
Fix 1: before you present, ask "If follow-up were fixed, would more leads still be your top priority?"
Pricing
Pricing in the open
No discovery call to find out what it costs. Here is every number.
Start here
Growth Audit
A focused review of your sales team, your process and how you use AI. Is it a talent problem or a process problem?
- What to fix in the next 30 days
- What needs longer change management
- A straight answer on fit
Core engagement
Growth Sprint
30 to 90 days on the one problem costing you the most. Flat fee, scoped from the audit.
- Your sales process written down and coached on real calls
- Team coached, closer role defined, first deals moved off your calendar
- Sales AI for prep, call grading and follow-up
Ongoing
Fractional Sales Leadership
After the Sprint, keep Dez as your sales leader until the team closes without you. Meetings, coaching, and pipeline and close-rate reviews.
- Month to month, no lock-in
- Performance bonus tied to an agreed revenue milestone
- Bonus terms written down before we start
Add-on
Closer Placement
When the audit shows a talent gap, we recruit and place a closer within 90 days.
- Role built around your offer
- Interviewed and tested by a closer
- Onboarded into the method
We take three to five clients at a time, so there is sometimes a short wait to start a Sprint.
Who it is for
Built for companies with deal flow
High-ticket businesses doing $1M or more a year, selling to sophisticated buyers.
A good fit
- You sell something that costs thousands: an investment product, a premium service, a high-ticket program or an agency retainer.
- Leads come in every month from your brand, content or marketing.
- One or two reps, or you are still the one closing.
- You want action this month, not another framework.
Probably not a fit
- No steady deal flow yet. We are not a lead generation agency.
- Revenue under $20,000 a month.
- Looking for a course, a group or a community.
- Not ready to act on the 30-day plan.
Who you work with
We trained sales floors before we trained models
CXO Republic is Desmond Dixon's sales advisory firm. You work with Dez directly.
Dez has built 43+ sales teams through CXO Republic since 2020: auditing the team and the process, hiring the people, and running the sales meetings as a fractional sales leader.
Before that he was Head of Sales at SanityDesk and built a multimillion dollar book of business in outside sales at WESCO Distribution.
Sales team count: CXO Republic engagements, 2020 to 2026.
Desmond DixonFounder, CXO Republic
In their words
What it is like to work with Dez
Desmond has played a major role in helping me get started in sales and built a strong foundation to what makes a successful salesperson. I would highly recommend for anyone looking for a strong sales team leader. Desmond is your guy.
Desmond gave a talk at Nomad Island Fest 2022 about how to build a sales team. … He is an inspiring sales expert, and can share much value about the topic. Highly recommend!
Desmond is an exceptional salesperson and speaker. He is a strong mentor and clearly articulates his knowledge through his live talks and presentations. He is a great resource for anyone looking to grow in their sales approach along with building a team.
Desmond is a great sales person and speaker who clearly transmits his learnings and experience that can be applied to anyone who is looking to improve their sales approach and team. Definitely recommend him to help you get to the next level.
As a speaker, Desmond brings energy and expertise. He’s also very articulate and motivating. … I deliver award winning events in Europe, so my expectation and bar is high. … I highly recommend Desmond Dixon as your next speaker.
Desmond is a driven, highly enthusiastic and intelligent individual with a strong drive for success. He strives to lift up others around him, while focusing on creating strong relationships with his customers and clients.
From Dez’s LinkedIn recommendations. Excerpts in each writer’s own words.
Questions
Before you book
What is CXO Republic?
We partner with high-ticket founders to build their sales team and a repeatable sales process that closes without them. You keep the deal flow you already earn, and you stop being the only one who can close it.
How long until I'm out of the sale?
It depends on your team and your deal size. The Sprint moves the first deals off your calendar. The retainer finishes the handoff. The audit tells you what it will take in your business.
Why does the audit cost $150?
Because free calls attract people who are curious, not people who are ready. $150 means you show up with your numbers and we show up prepared. You leave with what to fix in the next 30 days, whether or not you hire us.
Do you generate leads?
No. We work with companies that already have deal flow. If you need demand first, we are not the right fit yet, and we will tell you so in the audit.
How is this different from a course or a consultant?
Courses teach and leave. We run your sales meetings, write your sales process, coach your reps on real calls and hire your closer if you need one. The work happens inside your business, starting in the first 30 days.
Do my reps need to be technical?
No. They paste in a call and get it graded against your process, with three fixes for the next call. If they can write a good email, they can do this.
How does the performance bonus work?
On the monthly retainer, we agree a revenue milestone and a bonus in writing before we start. If we hit it, the bonus is paid. If we don't, you pay only the retainer.
How many clients do you take?
Three to five at a time. Dez works with every client directly, so the number stays small on purpose.
Next step
Book a Growth Audit
$150. You leave knowing what to fix in the next 30 days.